While customers feel they need Sales Enablement, many are hesitant about how to measure its ROI (or even effectiveness). This concern is exacerbated by the need to invest significant customer resources for onboarding and maintenance.
As examples, numerous sales enablement tools require that sales and marketing change their workflows as part of their onboarding process. Some tools also require that collateral be moved to a specific server or cloud solution. Lastly, typical salespeople do not want to learn yet a new system.
Contondo’s unique technology uses advanced textual analysis to match opportunities with the most appropriate collateral without requiring any workflow changes. Onboarding, instead of requiring weeks of preparation, end in less than a day (typically 2 hours). It works within the standard CRM pages (like opportunities and leads) so salespeople do not need to learn a new system.
Contondo advantages include: