Our Story

After discussing Sales Enablement with multiple customers it became clear that onboarding, maintenance and proving results were concerns that made potential customers procrastinate or reduce their stake in their sales enablement efforts and systems (or even refrain from taking action).

So we set out to create automation that would help customers with those key issues:

  1. How to onboard a sales enablement system quickly (hours instead of months)
  2. How to keep on top of the needs of the sales pipeline without changing workflows
  3. Create a visibility dashboard that eliminates second guessing the value of the sales enablement effort

Meet our team


Aviv Ben Zeev – Aviv manages Product and Sales. He has over 15 years’ experience in Sales, Sales Engineering and various management positions. Before Contondo, Aviv was VP Sales Europe, Russia and CIS in Orckit and before that he headed the EMEA Sales Engineering department in ECI Telecom.

In his spare time, Aviv is writing. He is the author of “The Xenophobe’s Guide to The Israelis” – a (hopefully) humoristic take on Israeli culture and idiosyncrasies.


Niv Kfir – Niv heads our R&D. Previously, he developed enterprise web applications for industrial use, and business solutions using SAP tools.

A former submariner, Niv likes hiking, biking, SUP board surfing and camping.


Assaf Litai – Responsible for professional services, systems, and sales engineering. Prior to founding Contondo with Aviv and Niv, Assaf was a co-founder at PortAuthority technologies, a leading DLP vendor which he sold to Websense in 2007. At Websense, Assaf held the position of VP of Strategic Accounts, working with sales teams globally to close large, “marquee” accounts.

In his spare time, Assaf likes making stuff, roasting coffee, bicycling, running and reading.

Sharon Besser – Accomplished data and network expert with successful track record combining deep tecSharonhnical hands-on excellence with market vision to incubate new solutions and develop next generation technologies. Excels at identifying market opportunities, customer evangelism and developing go-to-market strategies for cyber security, monitoring and compliance products. Skilled at creating world class, leading solutions while spearheading product development, strategy and management for several of the biggest global security brands.
Raj DhingraRaj Dhingra – Senior Executive with demonstrated success in guiding technology companies from market entry through rapid business growth and market share leadership. Raj has an established track record of

• Proven Category-Leader Builder: Built Five Category Leaders by changing the rules of the game in the following industries: WorkSpace As A Service (WaaS)/Desktop Virtualization, Data Security, Intrusion Prevention, Firewall/VPN and LAN Infrastructure. Established #1 market share leadership in four of five categories.
• Scaling Revenue Growth
• Achieving Leadership in emerging and mature technology markets
• Building and leading cross-functional and multi-cultural teams to penetrate North America and worldwide markets