Sales kickoffs are a big thing. A big event. Lots of activity. Meeting with representatives from far away. Stories abound.
Great sales kickoffs show great promise to impact the sales performance greatly. But they also routinely fail to live up to the expectation.
As memories they are great, but to help improve sales, kickoffs are just that – the kick off a process of improvement. A strategy change, a product improvement, a new market, etc.
How do organizations ensure that the strategies revealed at kickoff are in front of the sales guys as they are talking to customers.